Hong Kong, est. 2017 · Dubai operations

A venture holding for AI-powered growth systems, consumer products, and go-to-market engines.

MC Compound Digital builds, operates, and scales ventures at the intersection of AI, growth, and consumer wellness. From formulation and supply chain to paid acquisition and product.

Seventeen years across Europe, the Middle East, and Asia. Operating at two extremes most people never bridge: large-scale digital infrastructure (NEOM / TONOMUS, the world's first cognitive city; Bitpanda) and hands-on founder execution (launching DTC brands, building AI tools, shipping products from zero to market).

The through-line: growth as a systems problem. Most companies have the talent, the budget, and the product. What they lack is someone who can connect strategy to execution across AI, data, marketing, and product in a way that actually compounds.

UAE KSA Hong Kong Singapore Europe
01

DTC wellness brand

Built end-to-end: product formulation, supply chain, packaging, Shopify storefront, paid acquisition funnel. Consumer health category.

Revenue live
02

Personalized AI wellness app

Mobile application leveraging custom voice synthesis and adaptive content with user-driven personalization.

Revenue live
03

AI creative intelligence platform

Proprietary system that transforms competitive signals and customer insight data into autonomous creative output: performance ads, video scripts, strategic messaging. No manual briefing.

In development
04

AI wearable product

Computer vision combined with real-time AI coaching in a consumer hardware form factor. Details under NDA.

Stealth
01AI product strategy
02Growth architecture
03Venture building (0→1)
04Go-to-market design
05Brand & positioning
06Strategic partnerships
2024 to present
Founder, Consultant & Venture Builder
MC Compound Digital · Dubai
2023 to 2026
Engagement Manager, Tech & Digital
NEOM / TONOMUS · Saudi Arabia
2021 to 2022
Marketing Operations & Growth Manager
Bitpanda · Vienna
2018 to 2020
Head of Growth & Digital Marketing
Catalyst Case · Hong Kong
MBA, Hong Kong University of Science & Technology · Master, University of Vienna (top 3%)
Based in
Dubai, UAE
Open to
Head of Growth · Venture / GM · Fractional & advisory engagements
Sectors
Wellness · Consumer health · AI · Ecosystem-driven businesses